Creating a Brand for Your Business - Pop Quiz: Your Business Brand
1. Has your company ever tried to initiate a branding strategy using visual items such as hats, business cards or pens? Never. Once or twice. Yes, we've tried. 2. Do your customers make the connection between your branding and your company? I’m not certain. Yes, the connection is clear. No. I didn’t know there was supposed to be a connection. 3. Does your brand have positive attributes attached to it? For example, do people think of excellent customer service when they see your company name displayed somewhere? I’m not really sure. No. Yes, we've heard our customers make positive remarks about our company 4. Does your brand tagline tell a story to your customers? Yes, our company history is told through our branding. I’m not sure if they understand our story. No. 5. Does your company brand define your company's core values? Perhaps. No, our branding concept is not congruent with our company's core values. Yes, our brand is a reflection of our company's core values. 6. Does your brand speak to several different types of customers or just one customer segment? We've positioned our brand to reach one segment. We reach two or three. We try to reach many customer segments. Branding on the Web
Branding on the Web
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