Ready to think about--or rethink--your company's brand strategy? There are plenty of Web resources to help you do it. Here's a quick sampling to help your business develop, or modify its brand.
What's In a Name?
Check out how to come up with a name that sells:
Measure your Brand ROI
Wondering whether your brand is delivering a good return on your investment? Here are some tips on how to measure brand success:
Developing Your Brand
Looking for more information about how branding works? Check out this site from Fast Company:
Get some more pointers on small business branding:
Boosting your Brand with PR
After you’ve identified your small business branding concepts, find out how advertising and public relations can help position your branding:
