Appearances do matter. Employees who look more professional tend to act more professional. And employees who act more professional are more likely to help you attract and retain more customers.

Concerned about costs? Keep in mind that the employee uniforms don't have to be elaborate. A poplin shirt, embroidered polo, or screen printed "T" bearing your company's name can look polished, professional and nothing less than terrific--especially when combined with a matching cap or pair of stylish, pleated work pants.

Work wear can also be offered to employees as a fringe benefit. Employers who have implemented this idea have found that they often have an edge over their competition when it comes to recruiting and retaining the best employees, as the perk of being supplied with company clothing is very appealing.

Other companies use clothing incentives as a substitute for taxable wages--a compensation strategy that can lead to measurable savings in payroll (FICA) taxes. And for most small businesses, the purchase of employee clothing is completely tax-deductible.

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