1. Remember that your purchase is an investment, not an expense. A polished, professional image, after all, just might translate into more satisfied, loyal customers and, in the long run, bigger and better sales! With this in mind, make sure that the work wear you buy is durable. Invest in clothing that will hold up--even under the most extreme circumstances--and still provide your employees with a great look and a lot of long-lasting wear.

2. Don't settle for a limited selection of colors, sizes or styles. One size does not fit all! Look for a reputable and well-established company that will offer you a wide variety of looks and extended sizes to choose from.

3. Consider how the clothing you buy will be worn and used. Make sure that your selections are appropriate for and designed to fit your employees' true needs. In addition to appearance, think comfort, function and protection.

4. Look for a company that offers a 100% satisfaction guarantee, even on personalized items. Make sure that you won't get stuck with company clothing you're not completely happy with. If you don't have a company logo or would like to update your existing one, make sure you find a professional clothing supplier that can create a custom design just for you.

5. Purchase your company's work apparel from a company that specializes in serving small businesses. Otherwise, you might end up paying higher prices on lower-quantity orders.

"Small businesses have a unique set of special needs and NEBS prides itself on understanding them," Doyle says. "When we took a look at the work wear marketplace, we realized that no one out there was really taking care of small business the way that NEBS can." Click here to request a FREE NEBS Company Colors Work Wear Catalog