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Professionalizing Your Business - Tips: Coming Up with the Right "Look"

NEBS Company Colors Work Wear Q+A

Q: What's the difference between a work shirt and a work shirt with a professional logo?

A: The first is a personal fashion statement and the second is a professional business image statement.

NEBS Company Colors Work Wear can make that difference stand out.

With a little bit of planning, you can differentiate your company with an impressive appearance. Here are some tips for making sure everything turns out right:

  • Start with putting your company name on work clothes, using attractive script or other typeface in contrasting threadwork.

  • Choose a logo and/or special color scheme that appears on all the items your customers see--signs, business cards, stationery, employee uniforms, and invoices.

  • Consider engaging a professional designer to design your logo and the appearance of your stationery and business cards.

  • Take steps to protect any trademarks or servicemarks that may help differentiate your company over the long-term; consult with a lawyer if you have doubts about ensuring protection.

  • Be prepared to revise and upgrade your company's appearance every three to five years, depending on your industry and company direction.

Next Topic: Employees Who Look Good Tend to Feel Good, and That's Good for Your Business

Stay Ahead of the Competition
What's Your Company's Professional Image Quotient?
Focus on Professionalizing Your Company's Image
Your Opportunity to Make a BIG Impression
Tips: Coming Up With The Right "Look"
Employees Who Look Good Tend to Feel Good, and That's Good for Your Business
What You Should Know Before You Buy Work Wear