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Professionalizing Your Business - Tips: Coming Up with the Right "Look"

NEBS Company Colors Work Wear Q+A

Q: What's the difference between a work shirt and a work shirt with a professional logo?

A: The first is a personal fashion statement and the second is a professional business image statement.

NEBS Company Colors Work Wear can make that difference stand out.

With a little bit of planning, you can differentiate your company with an impressive appearance. Here are some tips for making sure everything turns out right:

  • Start with putting your company name on work clothes, using attractive script or other typeface in contrasting threadwork.

  • Choose a logo and/or special color scheme that appears on all the items your customers see--signs, business cards, stationery, employee uniforms, and invoices.

  • Consider engaging a professional designer to design your logo and the appearance of your stationery and business cards.

  • Take steps to protect any trademarks or servicemarks that may help differentiate your company over the long-term; consult with a lawyer if you have doubts about ensuring protection.

  • Be prepared to revise and upgrade your company's appearance every three to five years, depending on your industry and company direction.

Next Topic: Employees Who Look Good Tend to Feel Good, and That's Good for Your Business

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Topics:
Stay Ahead of the Competition
What's Your Company's Professional Image Quotient?
Focus on Professionalizing Your Company's Image
Your Opportunity to Make a BIG Impression
Tips: Coming Up With The Right "Look"
Employees Who Look Good Tend to Feel Good, and That's Good for Your Business
What You Should Know Before You Buy Work Wear